Drive qualified traffic and measurable growth with precision-targeted Google and YouTube Ads campaigns.
What is included
- Search Ads
- YouTube Ads
- Google Shopping Ads
- Display Ads
- Remarketing and AI-driven Smart Campaigns
How we manage Google Ads
- Account and goal auditWe review your objectives, conversion goals and existing accounts for quick wins and long-term growth.
- Keyword and agentic targetingWe identify high-intent, conversational keywords that line up with how people now search.
- Ad creation and copyKeyword-rich copy and dynamic creative built to lift click-through and conversion.
- Landing page optimisationAds are only as strong as the page behind them. We keep pages fast, mobile-friendly and focused.
- Bid management and AI automationSmart Bidding and our analytics adjust bids to maximise return on ad spend.
- Testing and reportingA/B testing and live dashboards track CPC, CTR and CPA.
Why choose Bona Fama Digital
- Integrated SEO and PPC strategy
- Advanced AISEO setup for retrieval algorithms
- Focus on conversion tracking and ROAS, not just impressions
- Transparent reporting via Looker Studio
- GEO targeting for regional campaigns
- Certified Google Ads professionals with 15+ years of experience
Pricing
Google PPC management follows our hybrid pricing model. You pay a percentage of your monthly ad spend, with no hidden costs.
| Monthly ad spend (USD) | Management fee | Minimum fee (USD) |
|---|---|---|
| Up to 2,000 | 10% | 200 |
| 2,001 – 10,000 | 9% | 400 |
| 10,001 – 20,000 | 8% | 600 |
| 20,001 – 40,000 | 7% | 800 |
| 40,001 – 70,000 | 6% | 1,000 |
| Over 70,000 | 5% | Custom quote |
Add-ons
- YouTube video creative production, from $250 per ad
- Advanced conversion tracking (GA4 and Tag Manager setup)
- Optional performance bonus of 2-3% for exceeding targets
AI search advertising
Google’s Performance Max and Demand Gen campaigns rely heavily on machine learning and intent signals. We use AI Retrieval Optimisation (AISEO) and structured data feeds to make your ads more discoverable in Google Search and in AI platforms such as ChatGPT and Gemini.
How it works
- DiscoverWe learn your goals, audience and current performance.
- PlanWe agree priorities, scope and the measures of success.
- DeliverWe do the work and keep you informed as it happens.
- ReportClear monthly reporting shows results and next steps.
Frequently asked questions
How much do you charge to manage Google Ads?
A percentage of monthly ad spend, from 10% down to 5%, with minimum fees from USD 200. See the pricing table on this page.
Do you track conversions?
Yes. We set up conversion tracking so we optimise for leads and sales, not just clicks.
Request a quote for Google PPC Management
Based in Australia? See our Google PPC Management for Australian businesses with pricing in AUD.