SEO, AI search and digital marketing insights
A falling click-through rate (CTR) doesn’t always mean you’re losing clicks. In one published table, impressions for cited results rose 150% in two months while clicks fell 24%,…
Being cited in a Google AI Overview is much better than not being cited, but it doesn’t bring your clicks back to where they were before AI Overviews.…
Yes, AI Overviews reduce clicks on the searches where they appear. Every credible study agrees on that. The reason the published numbers look so different (58%, 39.8%, 23.1%,…
How to analyze PPC competitors: use Auction insights, ad libraries, keyword overlap and landing pages to find gaps, then turn them into better ads.
Choosing a social media agency in Newcastle or the Central Coast? Facebook marketing, social media management, costs in AUD, and what to ask first.
Digital marketing for Newstead businesses: Google Business Profile, local SEO, social ads, reviews, email and AI search, with costs and a 90-day plan.
Choosing a website developer in Traralgon? What to ask, what a good site includes, who should own what, hosting, maintenance and red flags.
SEO benchmarking compares your search performance with competitors. The metrics to track, a 7-step process, tools, and how often to repeat it.
Hiring an Adelaide SEO expert for ChatGPT and AI visibility? What the work involves, questions to ask, red flags and costs in AUD.
Learn how to get your business mentioned and cited by Perplexity: allow PerplexityBot, fix firewall blocks, publish original answer-first content, and track citations.